Creating An OTT Service: Expectation vs. Reality

As we enter 2023, it seems that the video industry is more volatile than ever before. There are certainly new dark clouds on the horizon contributing to a high level of uncertainty - namely, high inflation, a looming recession, and a rocky ride for subscriber growth in the media industry. But of course, this doesn’t mean there’s no place for successful OTT services to continue to grow.

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Most experts in the TV and video industries are still forecasting steady growth over the coming ten years, even if expansion has slowed down from the Covid-induced acceleration. The transition from traditional pay TV and linear broadcasting to OTT is still ongoing, and luckily, at-home entertainment is generally cheaper than out-of-home options like movies, performances, and theme parks. Hence, the OTT video industry is still well positioned to generate enough profits even without providers needing to create a 200 million-user service. The recipe for success? Operating a streaming service that providers are comfortable with by choosing the right strategy and feature set to suit their needs.