One of the most effective ways to enhance this experience is through the use of smart playlists. These are dynamically generated playlists that adapt to user behavior and preferences, making content discovery more intuitive and engaging.
At Accedo One, we are excited to introduce the ability to build smart playlists in the back end of the platform. This functionality allows for the creation of playlists based on specific triggers, such as trending content, top-rated shows, or the most-played videos.
The business value for OTT services
Enhancing content discovery by surfacing content that is currently trending, or frequently or most watched and simplify the decision-making process by presenting users with curated lists of what’s popular or trending
Increasing viewership by prominently featuring trending and popular content, this is particularly effective in drawing in casual viewers who might otherwise not explore the full library available.
Driving FOMO: When users see that certain content is trending or is part of the "Top 10" list, they are more likely to watch it due to the fear of missing out on what everyone else is watching. This psychological trigger is a powerful driver of engagement.
Recommended smart playlists for OTT services
Smart playlists are a natural progression in offering a personalized experience that caters to the diverse tastes and preferences of viewers. Today Accedo One customers can create dynamic feeds by adding filter rules in the platform’s Editor. Some suggested pre-defined feeds that use video metrics are:
Trending playlists: dynamically updated to include content that is currently popular among the user base - capitalize on the momentum of popular shows or movies, driving even more viewers to these titles.
Top 10 playlists: highlight the top 10 most-watched videos or series within a specific time frame - promote high-performing content and leverage the social proof phenomenon, where users are inclined to watch content that others have deemed worthy of their time.
Most Played playlists: curate content that has been watched the most - highlight shows or movies that have proven to be highly engaging.
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