Latest updates to Accedo One deliver hyper-personalization and advanced analytics

Stockholm, Sweden, 22nd October 2024—Global video solutions provider Accedo has announced a number of updates to its SaaS platform, Accedo One, including advanced personalization and analytics.  

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The addition of advanced personalization features enables video service providers to deliver targeted content and services tailored to each end user's unique preferences and behaviors. In addition, new analytics capabilities make it easier for customers to gain valuable insights, explore specific data points with greater granularity, and automate content curation to drive higher engagement. Lastly, the addition of an automated content curation tool, Smart Playlists, leverages the power of Accedo One’s analytics and editor to create dynamic playlists based on content popularity and customer data, enabling the curation of highly tailored experiences. 

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Accedo One now also features support for Comcast Xfinity X1; the advanced entertainment platform that combines live TV, streaming services, and smart home features into one intuitive interface. This allows current and new Accedo One customers to easily launch on Comcast Xfinity X1-powered devices at a fraction of the cost of in-house or outsourced development. Recent insights from Accedo One’s customer base reveal that businesses transitioning from entirely bespoke development—whether in-house or outsourced—to Accedo One’s SaaS platform have, on average, realized cost savings of more than 80%.

Fredrik Andersson, CEO of Accedo SaaS Products, commented: “In today’s video ecosystem, many companies face the harsh realities of higher interest rates and pressure from owners to achieve profitability. The shift from traditional bespoke development to SaaS platforms will be crucial to enabling the industry to prosper. We are continuously updating Accedo One to ensure it is best-of-breed and can deliver the functionality video providers need to create engaging and meaningful user experiences.”

The updates have been automatically added for existing customers.