OUTtv

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Background

OUTtv is a Canadian television network that specializes in programming targeted towards the LGBTQ+ community. The network offers a range of original and acquired programming, including reality shows, dramas, documentaries, and movies that reflect the experiences and perspectives of the LGBTQ+ community.

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Objectives

With OUTtv showing success in its native country, Canada, the channel was keen to increase its audience and revenue by expanding into new territories. Its objective was to reach allEnglish-speaking countries worldwide. However, breaking into new regions can be costly and complicated with typically high service development costs, time-consuming processes, andmarket-specific technological complexities. There is always the risk of failing to capture interest from viewers in those new regions. Knowing that each market has unique needs, OUTtv required a vendor with experience in global markets to provide in-depth analytics allowing for better insights into local tastes, online viewing habits and device usage. OUTtv recognized that analytics are critical, and the cost of acquisition is an important metric. It understood that knowing the consumer - how they come in and how they behave – and understanding content performance will ultimately drive the success or failure of an SVOD platform. The solution also needed to be scalable with the ability to grow and adapt along with the expectations and needs of their subscribers. Another critical requirement was for a simple way to profile and manage multiple brands across the different territories.

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Solution

OUTtv selected a joint solution using Brightcove Video Cloud and Accedo One, previously packaged as Brightcove OTT Flow. Brightcove Video Cloud provides the back-end services with its industry-leading video player, ingestion, transcoding, metadata management, and SDKs. The Accedo One platform reduces maintenance costs, enables engaging user experiences and full management control of an OTT service across platforms from a central, cloud-based dashboard. It is a true turnkey solution intended to give publishers the ability to design, launch, adapt and optimize their OTT services without ongoing development overhead.

Brightcove Video Cloud gives its users the tools that they need in a single video platform. The solution is designed for media companies wanting to rapidly deploy high quality, full-featured direct-to-consumer video services across all common streaming device platforms. Expanding to new markets was simpler and more efficient for OUTtv as a result of Brightcove and Accedo’s global presence and experience.

Being fully cloud-native, Accedo One platform used the AWS Cloud to ensure scalability, performance, and availability around the globe. Accedo One utilizes a variety of AWS services - including Amazon CloudFront, a fast content delivery network (CDN), Amazon S3, Amazon Elastic search Service, Amazon DocumentDB, and Amazon Elastic Container Services (Amazon ECS) to provide a robust service that ensures OUTtv's footage is securely delivered with high transfer speeds and quality.

Results

OUTtv was able to successfully launch in 13 markets, while maintaining a consistent brand and service across despite varying content rights, curation, and integrations. The streamlined process enabled by Accedo One allowed OUTtv to expand their service internationally without the need for a large technical or operational team. Brightcove Video Cloud gives its users the tools that they need in a single video platform. The solution is designed for media companies wanting to rapidly deploy high quality, full-featured direct-to-consumer video services across all common streaming device platforms. Expanding to new markets was simpler and more efficient for OUTtv as a result of Brightcove and Accedo’s global presence and experience.